Three tracks, one foundation. All built around the idea that clear, accurate science communication is a learnable skill.
These four modules underpin all three tracks. Every learner starts here regardless of their chosen medium.
Before you can explain science, you need to understand it. This module covers how to navigate peer-reviewed papers, distinguish between different types of studies, identify limitations in research design, and evaluate how well a conclusion is supported by evidence. You don't need a science background to do this — you need a structured approach, which is what this module provides.
Covers the core techniques of plain language writing: active voice, sentence length, word choice, the role of analogy. Includes detailed work on what makes an analogy useful versus misleading — a distinction that matters enormously in science communication. Exercises involve rewriting dense scientific text into approachable explanations without losing the meaning.
A practical introduction to tracing scientific claims to their origin, evaluating the credibility of sources, and recognizing common distortion patterns in science journalism. Covers preprints versus published research, predatory journals, the difference between correlation and causation in popular reporting, and how to communicate uncertainty to a general audience without undermining trust in science.
Communication doesn't happen in a vacuum. This module explores how to identify and understand the audience you're writing or making content for — their prior knowledge, their motivations, their skepticisms. Covers how the same scientific topic requires entirely different framing depending on who you're addressing, and how to develop a sense of your audience through observation, response reading, and iterative adjustment.
Six modules covering science writing across blogs, newsletters, essays, and long-form articles.
Narrative techniques adapted for informational science content. How to create a beginning, middle, and end in a piece about research without inventing drama that isn't there.
Opening sentences that pull a reader in without misleading them. The tension between a compelling hook and an accurate one, with exercises across multiple topic types.
A systematic editing process for science writing. Covers cutting unnecessary qualifiers, tightening arguments, and improving flow while preserving accuracy and nuance.
Platform selection, publication cadence, subject lines, formatting decisions, and the habit-building required to maintain a consistent written presence over time.
How to write in a way that helps readers find your content. Covers search intent, headline construction, meta descriptions, and internal linking strategies for science blogs.
Science changes. How to update existing pieces transparently, write corrections that maintain trust, and develop policies for your own published work.
Seven modules covering video science communication from script to published piece.
How written language translates to spoken explanation. Covers conversational script style, pacing markers, and writing for the ear rather than the eye.
Presence, eye contact with the lens, handling mistakes naturally, and developing a style that feels authentic rather than performed. Covers setup basics for home recording.
Using diagrams, animations, and props to make abstract concepts concrete. Covers when visuals genuinely add clarity and when they add noise. Accessible tools for non-designers.
Basic editing decisions that affect how long viewers stay with a video. Pacing, cut timing, when to use B-roll, and how to structure a video around viewer attention patterns.
How platform search and recommendation systems interact with your content choices. Covers title construction that is accurate and findable, and thumbnail design principles.
Adapting science explanations to sub-60-second formats without sacrificing accuracy. What's possible in short form, what's not, and how to create a series that builds over time.
Community management, responding to comments, managing criticism constructively, and developing content strategies that maintain channel momentum without burning out.
Science in Short Form
Four modules focused on sharing science across social platforms with clarity and reach.
Threads and Explainer Sequences
Writing multi-part explanations that hold together across posts. Covers sequencing, callback structures, ending each post compellingly, and thread formatting conventions.
Graphic Science Content
Creating carousels, infographics, and visual posts that accurately represent data and concepts. Covers accessible color palettes, label placement, and avoiding common visualization errors.
Platform Differences and Strategy
How the same science topic requires different treatment on different platforms. Covers content behavior, discovery mechanics, and building a consistent presence across a chosen platform set.
Responding to Misinformation
Practical frameworks for addressing inaccurate science content in your space. Covers what research shows about correction effectiveness, how to correct without amplifying, and protecting your own credibility in contentious conversations.